M Search

How M Search Works

The Executive Search Process

From mandate definition through the 90-day check-in — how M Search runs a retained search for GTM leadership at PE-backed and VC-backed software companies.

60–90

Avg days to close

94%

Offer acceptance rate

92%

Mandate completion rate

Why the Process Matters More Than the Network

Most executive search firms lead with their network. M Search leads with the process. Network is a necessary but not sufficient condition — a strong network of executives who aren't right for the mandate doesn't help. What produces a successful GTM leadership hire is a process that starts with mandate clarity, runs a structured assessment against specific criteria, and manages the offer and close with the same care as the sourcing.

The eight-step process below is how M Search runs every retained search. The timeline is approximate — searches move faster when mandate clarity is strong from the start and slower when there are open questions about the brief that need to be resolved during sourcing.

01

Mandate Definition

Week 1

Before M Search opens a search, our founder and CEO spends focused time with the client's CEO and the relevant board members to define the mandate with precision. What does the hire own on day one? What are the explicit expectations at 90 days, 180 days, and the first annual review? Who does the hire inherit, and what decisions about that team are in scope in the first quarter? What does success look like by the end of the hold period or the next funding milestone?

Mandate definition is not a box to check before the real work begins — it is the real work. The companies that skip this step (or rush through it) end up evaluating candidates against criteria that don't match the actual job. That produces a hire who was excellent in interviews but wrong for the mandate. The second search costs twice as much and takes twice as long.

02

Search Brief & Calibration

Week 1

Within the first week, M Search develops the written search brief and runs a calibration call with the client — presenting the refined search logic and the brief for the role, and aligning on both before outreach begins. At this stage M Search also outlines the full interview process and the parties involved, and builds the scorecard and the presentation-round brief used in the later panel stages. The brief, the scorecard, and the presentation round are all designed off the same logic, so every stage of evaluation measures the same things.

The brief also includes the comp structure, equity package, and a clear articulation of why this company and this mandate are attractive to the right candidate. This matters because the best candidates aren't applying to job postings — they're being recruited from their current positions. The brief has to make the case for why they should move.

03

Candidate Research & Market Mapping

Week 2

M Search maps the full candidate universe and the competitive landscape — identifying the specific people who have done the closest version of this mandate and reaching them directly. Senior oversight runs through the whole process, from research through candidate assessment, because the quality of the initial conversation determines whether strong candidates engage seriously.

Research for PE and VC-backed software GTM searches requires a specific network. The candidates who work well in these environments tend to know each other, and M Search's years of placements in this niche surface candidates who aren't visible in a general search.

04

Candidate Assessment

Weeks 2–5

Candidates who pass initial conversations are assessed using the FACT Framework — Functional Capability, Achievements & Attitude, Customer Domain, and Technical Acumen — with each dimension weighted to the mandate and cross-referenced against the scorecard co-designed with the client in week one. This is not a checklist; it is a weighting exercise. It runs as a structured series of conversations designed to surface specific evidence on each dimension.

Assessment includes structured interviews, reference conversations with operating partners or board members who have worked closely with the candidate, and in some cases work samples or scenario discussions. The goal is evidence, not impressions.

05

Candidate Presentation

Week 5–6

M Search jointly agrees upon a shortlist with the client — typically five to eight candidates — with detailed written profiles documenting each candidate against the FACT dimensions and the co-designed scorecard, plus an explicit recommendation. The presentation includes our CEO's reasoning, not just candidate bios.

M Search will also tell a client when the slate isn't strong enough to move forward, when the mandate needs to be adjusted to attract the right profile, or when a candidate who looks strong on paper has a specific gap that matters for this mandate. That kind of direct counsel is only possible in a retained engagement where the firm's incentive is a successful placement, not a completed presentation.

06

Client Interviews & Debrief

Weeks 5–10

M Search manages the interview process — scheduling, prep, and calibration — including the later-stage panel and presentation round. After each round, M Search runs structured debriefs with both the client and the candidates to surface any misalignments before they become offer-stage problems. Panel feedback is collected in a double-blind way: the aim is not a consensus hire, but genuine consensus on the strongest performers.

The debrief process is one of the most underrated elements of executive search. Most firms schedule the interviews and wait for feedback. M Search actively probes both sides — what the CEO was concerned about, what the candidate's hesitations are — and addresses both directly before moving to offer.

07

Offer and Close

Weeks 8–10

M Search manages the offer process, including comp benchmarking, equity structuring guidance, and close. M Search runs the candidate side of the close directly, under our founder's oversight — which matters because candidates in final stages often have competing opportunities, and the quality of the close conversation determines whether the offer is accepted.

The average M Search search closes in 60–90 days from brief to accepted offer. Some searches move faster. PE-backed searches with board-level urgency can close in 45–60 days when the mandate is well-defined from the start.

08

Post-Hire Follow-Through

Months 1–12

M Search stays engaged long after the placement — checking in with both the client and the hire through the first 90 days, across the first year of employment, and really in perpetuity. The early check-ins exist to surface anything that needs addressing while there is still time to address it; the ongoing relationship is simply how M Search operates.

Most executive search firms consider the engagement closed at offer acceptance. M Search considers it closed when the hire is working. The 90-day check-ins exist because early misalignments — between the hire's approach and the CEO's expectations, between the inherited team and the new leader — are fixable at 60 days and very difficult to fix at six months.

The Pillars of a Strong Interview Process

A rigorous GTM leadership interview isn't defined by a fixed number of rounds — it's defined by the elements it has to cover. Some searches get there in three conversations, others in five. What matters is that the process, however it's sequenced, works through four pillars, each building on the last toward a decision made with both conviction and organizational alignment.

1. Fit & culture — and selling the candidate

The first conversation validates top-level fit and cultural alignment — can you build a working relationship with this person? — while the company begins selling the opportunity. The best GTM leaders aren't actively looking; they need to walk away understanding what's genuinely differentiated here.

2. The strategic & tactical deep dive

A substantive dive into how the candidate thinks and what they've actually done — their philosophy on ICP, how they built forecast discipline, the specific decisions they made, the outcomes, and the trade-offs behind them.

3. The stakeholder loop

Cross-functional leadership — the GTM operating partner, the CMO, the CPO — pressure-tests how the candidate works across functions and builds internal alignment before an offer. It's also the candidate's chance to do their own discovery and prepare for the final pillar.

4. The presentation round

The candidate synthesizes what they've learned and presents their read on the current state, the desired state, and the gap between them. The best versions are collaborative, not a recital — real give-and-take, working a problem together, and an honest preview of how this person would operate on the job.

What Retained Means in Practice

Retained search means M Search is paid a portion of the fee at engagement start, with the remainder paid at milestones (candidate presentation and placement). This structure matters because it aligns the firm's incentive with the client's outcome — not just completing a presentation, but making a hire that works.

It also means M Search will tell a client when something is wrong before it becomes a problem. If the compensation structure is off-market and will prevent the right candidates from engaging, M Search will say so. If the mandate needs to be repositioned to attract the right profile, M Search will say so. Contingency firms don't do this — they present whoever they can get and hope something works.

Ready to start a search?

Graham Locklear

Graham Locklear

Founder & CEO, M Search

Graham provides senior oversight on every M Search engagement — from mandate through close — with support from his team. A true boutique model, not a delegated associate model.

Book a 30-minute call with Graham to talk through the mandate, the timeline, and how the process fits your specific situation.