Let's Talk →Go-To-Market Leadership Search
Go-To-Market Leadership
Executive Search
GTM leadership is the most consequential category of hire at a B2B software company. M Search focuses exclusively on this space — CRO, VP Sales, CMO, VP CS — and has the track record to run these searches correctly.
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Clients We've Served
GTM Leadership Is a Specific Discipline
Go-to-market leadership in B2B software is not a generic management discipline. It requires a specific combination of commercial instincts, market knowledge, team-building capability, and — in most cases today — fluency with the expectations of institutional investors who have a financial model they are trying to hit. A generalist executive search firm does not have the depth in this space to source accurately or assess correctly.
M Search focuses exclusively on GTM leadership. Every search Graham runs is in this domain — CRO, VP Sales, CMO, VP Customer Success — at B2B software companies, typically backed by PE or VC. That focus means the sourcing network, the assessment frameworks, and the relationships with both candidates and investors are built specifically for this work, not adapted from a generalist practice.
GTM Roles M Search Places
Chief Revenue Officer (CRO)
End-to-end revenue ownership — new business, expansion, retention. The CRO at a growth-stage or PE-backed company often defines the commercial trajectory of the next 3-5 years.
VP Sales
New business acquisition leadership. Team building, process definition, quota ownership. At earlier stages, often carries their own bag while building the team.
CMO / VP Marketing
Pipeline generation, category positioning, brand. At PE-backed and growth-stage companies, the marketing leader is accountable for sourced ARR, not vanity metrics.
VP Customer Success
Retention and expansion. NRR is a valuation driver — the VP CS owns the metric that often matters most to the board at exit.
The FACT Framework
M Search evaluates GTM candidates through the FACT framework: Fit (stage, mandate, and ownership context), Ability (verified execution track record), Credibility (market relationships and reputation in the relevant vertical), and Team (capacity to hire and retain talent at this stage).
The framework is designed to surface candidates who are genuinely right for the mandate — not just impressive on paper. GTM leadership failures are expensive. They cost 12-18 months of runway and sometimes more. The FACT framework is built to prevent them.
Looking for a GTM leader for your B2B software company?
Book a 30-minute call with Graham to discuss the role, the mandate, and how M Search approaches GTM leadership searches.
Book a Call with GrahamInvestors Behind Our Clients
Graham Locklear
Founder & CEO, M Search
Graham focuses exclusively on GTM leadership search for B2B software companies. He works every search personally and has the track record to run these searches at quality.