Rydoo is a smart expense management and AI-driven accounts payable automation platform backed by Eurazeo. When they needed to establish their North American revenue engine, they engaged M Search to find their first US commercial leader.
Investor context: Eurazeo
The Mandate
Build the first regional commercial team and initial go-to-market structure responsible for driving Rydoo's expansion in the North American market.
Recruit and develop the foundational sales organization capable of supporting long-term revenue growth in a new geography.
Position Rydoo effectively against established competitors in the enterprise segment of the expense management and OCFO ecosystem.
Ensure North American go-to-market strategy supports Rydoo's broader growth objectives and private equity operating cadence.
The Challenge
Rydoo needed a US commercial leader who could build from scratch — and do it while aligning strategy across the Atlantic.
Rydoo had no existing US sales infrastructure. The VP of Sales, Americas would be the first commercial leader in the market, responsible for building the team, playbook, and pipeline from the ground up.
The hire would report into European leadership, requiring an executive who could navigate time zone differences, cultural nuances, and remote management dynamics while driving autonomous decisions in North America.
The expense management category includes well-capitalized, brand-recognized competitors. Rydoo needed a leader who could credibly position a challenger product against entrenched enterprise alternatives.
Execution
M Search mapped leadership talent across 158 companies in the broader Office of the CFO software ecosystem, including expense management, corporate card and spend platforms, audit and compliance software, integrated finance and HR, and ERP infrastructure.
The Numbers
The engagement worked because a focused market map meant every candidate was relevant before the first conversation.
12 weeks
Time to offer
From search kickoff to accepted offer — a compressed timeline built on focused market knowledge.
183
Candidates evaluated
Leadership talent mapped across the OCFO software ecosystem including expense management, fintech, and ERP.
4 weeks
Shortlist delivered
A rapid shortlist of six qualified candidates delivered just over a month from kickoff.
100%
Offer acceptance
The final candidate accepted the offer, reflecting tight calibration and process alignment.
158
Companies mapped
Comprehensive market mapping across the Office of the CFO software ecosystem.
Outcomes
1
VP of Sales, Americas placed
A commercial leader with deep expense management and accounts payable experience, ready to build Rydoo's US team from the ground up.
12 wks
kickoff to accepted offer
Search kickoff to signed offer in 12 weeks, including full market mapping, active sourcing, shortlist delivery, and client interviews.
100%
offer acceptance rate
The right profile, properly calibrated — the candidate accepted on the first offer.
Work With M Search
M Search is a retained executive search firm focused on GTM and leadership hiring for PE-backed and VC-backed B2B software companies. Rydoo needed a US builder who understood European context. That is the work.