Let's Talk →Series B & Series C Executive Search
Executive Search for
Series B & Series C Companies
Series B and Series C are when software companies make the critical GTM leadership hires that determine whether growth compounds or stalls. M Search has placed revenue leaders at this stage across multiple verticals and understands what the moment requires.
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M Search is a retained executive search firm that places go-to-market leaders into Series B and Series C B2B software companies. Our founder oversees every search personally, along with his team — sourcing, vetting, presenting, and managing the offer.
What Changes at Series B and Series C
Series A companies are still figuring out what works. Series B and Series C companies have proof — enough revenue, enough customers, enough signal — to justify a significant investment in scaling the commercial motion. The question at this stage is not whether the product can sell. It is whether the company can hire a team that sells it at scale, without the founders in every deal.
The GTM leadership hires at Series B and Series C often determine the outcome of the round and the trajectory toward Series D or exit. A CRO who builds a repeatable motion compounds the company's value. A CRO who fails to make the transition from founder-dependent to team-driven costs the company a year — and sometimes more. The stakes are high enough that getting the search right matters significantly.
Roles M Search Places at This Stage
Chief Revenue Officer
The end-to-end revenue leader who owns the entire commercial motion — sales, marketing, and often customer success. The CRO at Series B/C is typically the company's first true revenue executive.
VP Sales
The new business acquisition leader. At Series B/C, the VP Sales is expected to build the team, define the process, and own the number. Often the first step before a CRO mandate expands to include marketing.
VP Marketing / CMO
The demand generation leader. At Series B/C, marketing shifts from brand and content to pipeline ownership. The marketing leader at this stage is accountable for sourced ARR, not impressions.
VP Partnerships & Alliances
The channel and ecosystem revenue leader. At Series B/C, partner-sourced pipeline becomes a board conversation. The partnerships leader builds the motion that multiplies reach beyond the direct sales team.
The M Search Approach at This Stage
Series B and Series C GTM executive searches are retained. M Search works with the CEO and board to define the mandate with precision before sourcing starts — because the difference between a CRO who is a perfect fit for a $10M ARR company trying to reach $25M and one who is appropriate for a $25M company trying to reach $50M is significant. Stage-fit is as important as functional fit.
Our founder works the search personally. The sourcing network at this stage focuses on operators who have been through this exact inflection — who have taken a company from founder-led commercial motion to a functioning revenue team, with ARR outcomes that prove the transition worked.
Series B or Series C company looking for a GTM leader?
Book a 30-minute call with our founder and CEO to discuss the role, the stage, and how M Search approaches executive search at Series B and Series C.
Talk to our CEO
Graham Locklear
Founder & CEO, M Search
Graham has placed GTM leaders at Series B and Series C software companies across AI, SaaS, fintech, and enterprise software. He works every search personally.