Let's Talk →Series B & Series C Executive Search
Executive Search for
Series B & Series C Companies
Series B and Series C are when software companies make the critical GTM leadership hires that determine whether growth compounds or stalls. M Search has placed revenue leaders at this stage across multiple verticals and understands what the moment requires.
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What Changes at Series B and Series C
Series A companies are still figuring out what works. Series B and Series C companies have proof — enough revenue, enough customers, enough signal — to justify a significant investment in scaling the commercial motion. The question at this stage is not whether the product can sell. It is whether the company can hire a team that sells it at scale, without the founders in every deal.
The GTM leadership hires at Series B and Series C often determine the outcome of the round and the trajectory toward Series D or exit. A CRO who builds a repeatable motion compounds the company's value. A CRO who fails to make the transition from founder-dependent to team-driven costs the company a year — and sometimes more. The stakes are high enough that getting the search right matters significantly.
Roles M Search Places at This Stage
Chief Revenue Officer
The end-to-end revenue leader who owns the entire commercial motion — sales, marketing, and often customer success. The CRO at Series B/C is typically the company's first true revenue executive.
VP Sales
The new business acquisition leader. At Series B/C, the VP Sales is expected to build the team, define the process, and own the number. Often the first step before a CRO mandate expands to include marketing.
VP Marketing / CMO
The demand generation leader. At Series B/C, marketing shifts from brand and content to pipeline ownership. The marketing leader at this stage is accountable for sourced ARR, not impressions.
VP Customer Success
The retention and expansion leader. NRR becomes a board metric at Series B/C. The VP CS is expected to build the team and the playbook that drives expansion revenue from the existing customer base.
The M Search Approach at This Stage
Series B and Series C GTM executive searches are retained. M Search works with the CEO and board to define the mandate with precision before sourcing starts — because the difference between a CRO who is a perfect fit for a $10M ARR company trying to reach $25M and one who is appropriate for a $25M company trying to reach $50M is significant. Stage-fit is as important as functional fit.
Graham works the search personally. The sourcing network at this stage focuses on operators who have been through this exact inflection — who have taken a company from founder-led commercial motion to a functioning revenue team, with ARR outcomes that prove the transition worked.
Series B or Series C company looking for a GTM leader?
Book a 30-minute call with Graham to discuss the role, the stage, and how M Search approaches executive search at Series B and Series C.
Book a Call with GrahamInvestors Behind Our Clients
Graham Locklear
Founder & CEO, M Search
Graham has placed GTM leaders at Series B and Series C software companies across AI, SaaS, fintech, and enterprise software. He works every search personally.